Intel is showcasing the precision and practical applications of its processors in real-time control, precision sensitive tasks in an industrial environment like the one in the video.
Besides being amazed by the technological precision and sustained performance in the machines and processors, the music is also pretty cool.
This is the actualisation of an original animation of machine parts that create music by launching balls to hit sound-emitting pieces of instruments/machine parts. Here's the original video:
The amazing thing is that Intel has managed to design such an actual machine, and has programmed and designed processors to turn a whimsical idea into reality. This is an instance where artistic visual actually drives practical design.
It currently seems like the balls are being thrown out to trigger a single note at per ball. It would be even more cool if the balls were re-used, timed to hit multiple pieces taking into account their bouncing trajectory :)